Hi, and welcome back to another week on the Chrissie Murphy Designs blog. What a week it has been! If you are following me on social media, you would have seen my post last night about the GDPR, where I included a link to my new sign up form for Chrissie Murphy Designs Email Newsletter Subscribers. I’ll go into more detail about it shortly, as I want to talk about the GDPR and let you know about all the changes that have happened to the blog in readiness for it.
Ok, so what is the GDPR? It’s the General Data Protection Regulation, a regulation that comes into effect tomorrow, 25 May 2018. Wikipedia (linked above) explains it well… the GDPR, “is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area.“
In simpler terms, the GDPR regulates the collection, storage and use of data for citizens within the EU. I know… I can hear you asking, why am I concerned about it when I live in Australia? I promise, I’m not doing this just to bore you, I’m concerned about it because if affects the Chrissie Murphy Designs blog and therefore, it affects you. Here’s how…
I’m a website owner who collects data. Many of you are now my email subscribers. You’ll know you’re an email subscriber because you signed up to receive a copy of my free ebook, “20 Ways to Connect with the Creator through the Beauty of Art and Craft“. You’ll recall that when you signed up for it, the pop up box said you’d also be signed up for my newsletter. The information you provided when you signed up, was your first name and your email address, and this is known as data. I collected it and I used it to email you and send you your free ebook. I’ve also emailed you since then about opening my Etsy Store.
Here’s the thing, anyone can sign up to be one of my email subscribers, and anyone includes citizens from the EU. Because I collect, use and store data, and a subscriber could potentially be from the EU, I have to comply with the requirements of the GDPR, because it protects the data of EU citizens. Make sense? I hope so.
So, now that I’ve explained that, what does this actually mean in real every day terms for how I operate? Let’s talk about last nights post on social media. To ensure I comply with GDPR consent requirements, I need to confirm (from EU citizens) that they would still like to receive content (emails) from me. The consent I obtain must be explicit, so I saw this as an opportunity to clearly define the types of emails (content) you could receive from me, in being one of my subscribers.
I have no way of identifying how many of my current subscribers are from the EU (that I know of), so to ensure I’m compliant overall, I have created a new sign up form to obtain consent from ALL of my subscribers (if you’re a current subscriber, please check your email, as you will need to update your preferences for what you’d like to receive from now on).
I think this is a really good thing, because it gives you the power to choose what you want in your inbox. My new sign up form allows a subscriber to opt in or opt out from receiving different sorts of email communication. As I said above, I’ve used this opportunity to clearly define the email content I’ll be sending, so now when you sign up as an email subscriber, or update your preferences as an existing subscriber, you can give explicit consent to receive all, some or one of the following types of content:
- My monthly Connect with Chrissie email newsletter. This is where I’ll fill you in on the latest news and what’s happening behind the scenes with Chrissie Murphy Designs.
- Marketing and Promotional Material
- Freebies…. Who doesn’t love a good freebie? This is where you can receive free resources, ebooks, guides or phone wallpapers etc (just to give you an idea of the things I’ll send).
- Shop offers & discounts from my Etsy store, ChrissieMurphyArt. If I’ve got a sale coming up and there’s an opportunity for you to score yourself a bargain, this is where you’ll find out about it.
So I think that this is all I need to tell you about.
You can see that I did have had a choice. I could have decided to only accept email subscribers from citizens outside of the EU and continued to operate as I always have. I think the changes the GDPR requires are good, and I truly believe that the EU is just the first. This is the sort of legislation I expect to see rolled out everywhere, so I really see it as a case of doing the hard work now, instead of later, because later is going to come.
If you have any questions on any of these changes, please leave me a comment below or shoot me an email and I’ll respond as soon as possible. Next week, we’ll be back into creating, hallelujah! It’s so much more fun than this!
Until next time, connect with the Creator, let Him inspire you. His magnificence and beauty is everywhere, even in art and craft.